Much like your average cup of joe with cream and sugar, customer experience in healthcare has become a commodity. Patients don’t have any sort of loyalty to a particular brand. In fact, 23% of patients see 3 or more PCPs in just 2 years. And unless you’re delivering a great experience, they’re not simply switching to a new doctor in the same hospital. They’re making a wholesale shift to the hospital across the street. A Press Ganey survey found that hospitals with patient satisfaction in the bottom 10th percentile lost 17% of patient volume.
White Rhino healthcare guest INTERVIEW
I recently sat down with Anaye Milligan, former Digital Marketer Director at Insperity and The New York Times Company, for a fresh perspective on some of the challenges facing today's marketers in healthcare.
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Ahhh, tax season. It used to be that time of year that you handed a giant folder over to your accountant – not merely for convenience but because he actually knows how to navigate the complexity of tax forms. Until, that is, TurboTax reimagined the tax experience, empowering millions of consumers to complete their taxes all on their own.
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No marketing channel is free of Marketing BS. And, as this parody beautifully points out, video can be one of the worst offenders.
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Article was originally published in Boston.com's Global Business Hub Blog on Feb 20, 2014
“Built around best-in-class, commerce and industry solutions, we offer the most complete, cloud-enabled customer experience solution in the industry, creating a streamlined, efficient environment where companies can definitively differentiate themselves across all channels, touch points, and interactions…”
Go ahead and admit that sentence made you glaze over. Did it tell you anything you needed to know about a product or service? Nope, not really – a classic scratch your head and think “huh?” moment.
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