field notes

You don’t need a crystal ball to tell me what’s coming next in healthcare marketing. As most marketers here know, just look at B2B and B2C - you’ll see the tools and technologies coming into our industry. 

I have lots of conversations with hospital and healthcare leaders about patient empowerment. And for years, those conversations have centered on finding ways to help health systems offer educational, financial, and administrative resources through better digital experiences. In other words, using technology to give patients greater control over their own health experience. 

Shared resources almost always come before individual resources. 

Across industries, companies are on the brink of a second wave of digital transformation, fueled by AI and emerging technologies. But in healthcare, many organizations haven’t even completed their first digital transformation. While other sectors are pushing forward with cutting-edge tools and personalized digital experiences, too many healthcare websites still struggle with the basics of content management, user experience, and accessibility.

Revenue generation for Healthcare providers has never been a bigger concern than it is today. In this podcast Dan Greenwald and Dave Hallet discuss the most powerful strategies and tactics you can use to supercharge new patient acquisition.

If you’re looking for some revenue “quick wins”, along with strategies that will continue to help your patient base grow, you’ll find some valuable tips you can start using right away.