field notes

Each day it's getting harder to keep up with the latest trends in digital consumer engagement – not to mention the complex privacy risks that come with it. Take for instance the concept of digital twins, which has secured a spot in Gartner's latest hype cycle for emerging technologies. These virtual representations of a customer are intended to simulate, emulate and anticipate consumer behavior to help modify and enhance the customer experience.

While even Gartner predicts true market adoption is still at least 5 years away, it's imperative that companies start setting the right ethical foundation now. 

On June 16, 2022, healthcare marketers woke up under a microscope. A small line of code on their website was being called into question for sharing sensitive patient data back to Facebook without patients’ consent. And even those that were not using the pixel in question suddenly found themselves in deep conversations with their IT and compliance teams.

Listen as we discuss the matter with special guest Marc Needham from Combinaut – specializing in website content management tools tailored to the unique needs of hospital websites.
 

Nothing in this podcast should be taken as a recommendation or formal assessment. Please consult with your organization’s own legal and compliance team.

If you've been reading the news in recent months, there is an increasing cross-industry focus on consumer privacy, security, and trust. And if you're in digital marketing, you're probably scratching your head trying to figure out what it means.

Addictive Marketing Podcast

Choosing the right Content Management System (CMS) can seem like a daunting task, but it doesn't have to be. If you take the right steps, you can implement a CMS that fits your immediate needs, and grows with your organization. Listen in as we talk about how to choose the right CMS.  

Revenue generation for Healthcare providers has never been a bigger concern than it is today. In this podcast Dan Greenwald and Dave Hallet discuss the most powerful strategies and tactics you can use to supercharge new patient acquisition.

If you’re looking for some revenue “quick wins”, along with strategies that will continue to help your patient base grow, you’ll find some valuable tips you can start using right away.

In 2017, Marketo announced that we are in living in a new era: the Engagement Economy. “Today’s consumer craves brands that share their values and demonstrate that they understand “me” at a personal level.”

Hospital website redesigns aren’t easy. First of all, there’s the internal politics. They seem to put the needs of individuals and department agendas over the needs of the entire organization. This complication seems to affect hospital website redesigns more than any other industry.