field notes

If you've been reading the news in recent months, there is an increasing cross-industry focus on consumer privacy, security, and trust. And if you're in digital marketing, you're probably scratching your head trying to figure out what it means.

Addictive Marketing Podcast

Choosing the right Content Management System (CMS) can seem like a daunting task, but it doesn't have to be. If you take the right steps, you can implement a CMS that fits your immediate needs, and grows with your organization. Listen in as we talk about how to choose the right CMS.  

Revenue generation for Healthcare providers has never been a bigger concern than it is today. In this podcast Dan Greenwald and Dave Hallet discuss the most powerful strategies and tactics you can use to supercharge new patient acquisition.

If you’re looking for some revenue “quick wins”, along with strategies that will continue to help your patient base grow, you’ll find some valuable tips you can start using right away.

In 2017, Marketo announced that we are in living in a new era: the Engagement Economy. “Today’s consumer craves brands that share their values and demonstrate that they understand “me” at a personal level.”

Hospital website redesigns aren’t easy. First of all, there’s the internal politics. They seem to put the needs of individuals and department agendas over the needs of the entire organization. This complication seems to affect hospital website redesigns more than any other industry.

With healthcare consumerism in full swing, today's hospital marketers are keeping these four content strategies top of mind as they embark on their hospital website redesign.

By nature, social media sites are, well…social. That means that people use them for very personal and emotional reasons. Likewise, brands should have very different strategies for each channel. Especially at a time when Facebook is emphasizing more meaningful interactions, you should pause before posting the same exact content across all social channels.