To reduce patient anxiety around their treatment, many healthcare organizations are turning to virtual tours. To dig deeper into why this is such an effective tool, I recently sat down with one of White Rhino's research partners, Dean Browell at Feedback.
With trade shows cancelled, sales teams across B2B are scrambling to find new ways to engage prospects and replenish their pipeline.
I hear it often in B2B, “we have the hardest time explaining what we do, but as soon as our prospects SEE it, they’re blown away.” The immediate instinct is to push prospects straight to a demo or an in-person meeting. But when 73% of B2B leads are not sales-ready, that’s like going “all-in” before the flop in Texas Hold’em. Your prospects will fold immediately.
If there were one problem I could snap my fingers and fix in healthcare, it would be invisibility.
We’ve established that fear is the wrong emotion in healthcare marketing. But with 31 other emotions to choose from, how do we know which is the right one to target?
Imagine going home from the hospital just 3 days early after having major, open-heart surgery. That's becoming a reality, aided by new digital health apps that are connecting doctors and patients like never before and redefining what it means to deliver a superior Patient Experience.
Expect long lines at Apple Stores today for the long-awaited Apple Watch. This year alone UBS expects Apple to sell 25 million of them, with annual shipments reaching 68 million by 2018. Apple has a tendency to swoop in and dominate markets, as it did with smartphones, tablets, and personal audio, so it's not a big stretch to expect the company to accomplish the same thing with wearables. If so, it could open up a major new digital marketing channel uniquely suited to wearable tech.
In the early March demo event, Apple VP of technology Kevin Lynch used his Apple Watch to take a call, watch a video, and open a garage door among other things. And like other smartwatches, it can do things like track your heart rate and tell you when you've been sitting around for too long. An accelerometer measures total body movement, calories burned, and number of steps per day, and there's potential for countless health related applications, which is great news for healthcare digital marketers. Here are 3 reasons why the Apple Watch will be the new marketing frontier in healthcare.
This edition of Rhino Radio is a recap of the 2014 Greystone Healthcare Internet Conference presentation on "What's next in healthcare digital marketing?"
A recent PwC study quote recently got me thinking: “As ‘patients’ behave more like ‘consumers,’ health care organizations need to deliver a higher level of personalized service, satisfaction and overall experience – or risk losing business to the competition.”
