5 ways hospitals can generate revenue, fast!

Revenue generation for Healthcare providers has never been a bigger concern than it is today. In this podcast Dan Greenwald and Dave Hallet discuss the most powerful strategies and tactics you can use to supercharge new patient acquisition.

If you’re looking for some revenue “quick wins”, along with strategies that will continue to help your patient base grow, you’ll find some valuable tips you can start using right away.

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Augmented Reality, The Game-Changer

 

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Choosing the right CMS

Addictive Marketing Podcast

Choosing the right Content Management System (CMS) can seem like a daunting task, but it doesn't have to be. If you take the right steps, you can implement a CMS that fits your immediate needs, and grows with your organization. Listen in as we talk about how to choose the right CMS.  

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Customer serendipity: a recipe for content marketing at scale

In 2017, Marketo announced that we are in living in a new era: the Engagement Economy. “Today’s consumer craves brands that share their values and demonstrate that they understand “me” at a personal level.”

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5 steps to a successful hospital website redesign

Hospital website redesigns aren’t easy. First of all, there’s the internal politics. They seem to put the needs of individuals and department agendas over the needs of the entire organization. This complication seems to affect hospital website redesigns more than any other industry.

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4 ways to make your website content more patient-centric

With healthcare consumerism in full swing, today's hospital marketers are keeping these four content strategies top of mind as they embark on their hospital website redesign.

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Moving beyond a one-size-fits-all social strategy.

By nature, social media sites are, well…social. That means that people use them for very personal and emotional reasons. Likewise, brands should have very different strategies for each channel. Especially at a time when Facebook is emphasizing more meaningful interactions, you should pause before posting the same exact content across all social channels. 

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Making sense of GDPR: 4 things every marketer should know

While the the General Data Protection Regulation (GDPR) is a new law coming out of the European Union (EU), it will impact marketers worldwide. Starting May 25, 2018, if you send an email to a person residing in the EU without their consent, there is serious money on the line. To the tune of €20 million or 4% of your company’s total global annual turnover (whichever is higher).

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