One month ago, telehealth was a distant roadmap item for most hospitals. Today’s it’s a necessity. Hospitals across the country are losing more than 50% of their revenue[1] due to cancelled appointments and elective surgeries. To counter the sudden “bleeding out,” most healthcare organizations have rolled out telehealth in just 3 weeks.
It’s no secret that the days of “fee-for-service” are nearing an end. What might be less obvious is how this shift to value-based care should impact your healthcare marketing strategy. It’s time to get ready to figure out how your marketing can support more efficient and cost-effective patient acquisition and retention programs. Here are a few steps you can take to get started.
