field notes

On June 16, 2022, healthcare marketers woke up under a microscope. A small line of code on their website was being called into question for sharing sensitive patient data back to Facebook without patients’ consent. And even those that were not using the pixel in question suddenly found themselves in deep conversations with their IT and compliance teams.

Listen as we discuss the matter with special guest Marc Needham from Combinaut – specializing in website content management tools tailored to the unique needs of hospital websites.
 

Nothing in this podcast should be taken as a recommendation or formal assessment. Please consult with your organization’s own legal and compliance team.

Addictive Marketing Podcast

Choosing the right Content Management System (CMS) can seem like a daunting task, but it doesn't have to be. If you take the right steps, you can implement a CMS that fits your immediate needs, and grows with your organization. Listen in as we talk about how to choose the right CMS.  

Addictive Marketing Podcast

With trade shows cancelled, and sales teams challenged with connecting with potential clients, it is time to rethink lead generation and the buyer's journey. Tune in as we discuss the connection between augmented reality and revenue growth.

Addictive Marketing Podcast

Telehealth is no longer a plan on the long term patient experience road map. COVID-19 has changed the way physicians and patients connect. In this podcast episode, Dan and I discuss the implications of this new dynamic, and how marketers can get ahead of the curve.

Revenue generation for Healthcare providers has never been a bigger concern than it is today. In this podcast Dan Greenwald and Dave Hallet discuss the most powerful strategies and tactics you can use to supercharge new patient acquisition.

If you’re looking for some revenue “quick wins”, along with strategies that will continue to help your patient base grow, you’ll find some valuable tips you can start using right away.

Addictive Marketing Podcast

SEASON 1 | EPISODE 2

Let's face it, redesigning a hospital website is complicated. Organizing hundreds, if not thousands, of pages while balancing internal politics can easily get in they way of the real goal: an experience that patients enjoy and delivers real impact for your hospital.

Listen in as we break down the key things you can do to make a new hospital website easier on your users - and your marketing team.

Addictive Marketing Podcast

SEASON 1 | EPISODE 1

The reality is, we have come to expect a certain online experience. You can thank Google and Amazon for that.

Listen in as we talk about how you can leverage what Google and Amazon already know, and incorporate it into your website experience. Increase engagement by serving up content which is important to each particular user.