field notes

It’s a fundamental human behavior.  

People say one thing and do another. 

In sustainability, it’s a top point of discussion. 65% of consumers say they want buy from brands that support sustainability, but only 26% actually do. So, what gives? 

When I first started working in sustainability, I suffered from imposter syndrome. I was surrounded by people who were making far more sustainable choices than I was. And I questioned my ability to ever live up to their same standards. Could I ever belong here?