field notes

Shared resources almost always come before individual resources. 

Across industries, companies are on the brink of a second wave of digital transformation, fueled by AI and emerging technologies. But in healthcare, many organizations haven’t even completed their first digital transformation. While other sectors are pushing forward with cutting-edge tools and personalized digital experiences, too many healthcare websites still struggle with the basics of content management, user experience, and accessibility.

Today’s media is buzzing with pretty dramatic headlines declaring the end of cookies on the web. But here's the thing: it's not all doom and gloom for marketers. For marketers who have relied heavily on third-party cookies over the past several years, the shift to a cookie-less web can feel daunting. But our ability to personalize messages and offers is not going away. We just need to be more mindful and strategic about the way we collect and use data. 

Creating moments of customer serendipity

Where “serendipity” is used to describe the coincidental occurrence of events in a beneficial way, the concept of customer serendipity is not a matter 
of chance at all.

With right strategy and technology, you can deliver the right content at exactly the right time that it matters. It seems like surprise to your users and yet it is a trusted and welcomed interaction.

Today’s modern and personalized web architectures allow you to give each user a unique experience tailored to their needs. 

Each day it's getting harder to keep up with the latest trends in digital consumer engagement – not to mention the complex privacy risks that come with it. Take for instance the concept of digital twins, which has secured a spot in Gartner's latest hype cycle for emerging technologies. These virtual representations of a customer are intended to simulate, emulate and anticipate consumer behavior to help modify and enhance the customer experience.

While even Gartner predicts true market adoption is still at least 5 years away, it's imperative that companies start setting the right ethical foundation now. 

If you've been reading the news in recent months, there is an increasing cross-industry focus on consumer privacy, security, and trust. And if you're in digital marketing, you're probably scratching your head trying to figure out what it means.

With trade shows cancelled, sales teams across B2B are scrambling to find new ways to engage prospects and replenish their pipeline.

One month ago, telehealth was a distant roadmap item for most hospitals. Today’s it’s a necessity. Hospitals across the country are losing more than 50% of their revenue[1] due to cancelled appointments and elective surgeries. To counter the sudden “bleeding out,” most healthcare organizations have rolled out telehealth in just 3 weeks.