The healthcare industry is up in arms over the Centers for Medicare & Medicaid Services’ (CMS) new hospital quality rating measure – 22% of which will be dictated by patient experience. According to Bloomberg BNA, when the new rating system goes into place, “many prominent hospitals that are in the top echelon of other quality rating reports…may receive one or two stars out of a possible five, indicating that they have the poorest quality in comparison with all other hospitals.”
While hospital executives are putting pressure on the CMS to ensure the ratings methodology is accurate and fair, smart marketers aren’t even breaking a sweat. Instead, they’re creating a brand experience that results in happier patients – and quality ratings.
