Digital patient experience is the new normal. Are you ready?

As we’ve touched based with clients this week across the healthcare ecosystem, we’ve been hearing a consistent sentiment,

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3 trends upending healthcare: a report from HLTH 2018

Last week, Las Vegas hosted the inaugural HLTH Conference. According to organizers, it was "a much needed dialogue focused on disruptive innovation." Here's our take on a few noteworthy topics from the event.

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Experiencing is believing: how to create habit-forming B2B product demos

I hear it often in B2B, “we have the hardest time explaining what we do, but as soon as our prospects SEE it, they’re blown away.” The immediate instinct is to push prospects straight to a demo or an in-person meeting. But when 73% of B2B leads are not sales-ready, that’s like going “all-in” before the flop in Texas Hold’em. Your prospects will fold immediately.

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Digital engagement trends driving hospital marketing in 2018

After helping judge the “Best Mobile Communications” category for the 2017 eHealthcare Leadership awards, White Rhino’s chief digital strategist Shawn Gross shared with me, “The industry is definitely on a curve of innovation.” But he was quick to follow that up, “there’s also a wide divide between what I would call true digital engagement and traditional marketing efforts.”

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Hospital marketing 2.0: coloring outside the lines with a digital-first approach

I recently sat down with Patrick Bender for the Hospital Marketing National podcast series to discuss how healthcare marketing is changing in response to a more digitally-savvy consumer. You can listen to the full conversation here (click on Episode 5) but below are some highlights from our conversation.

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Award-winning healthcare website experiences

Healthcare Internet Conference recognizes White Rhino with three platinum hospital website awards

Bold, trailblazing and first-of-their-kind projects were recognized at this year's eHealthcare Strategy Leadership Awards. White Rhino is honored to have worked on three experiences that received platinum awards in their respective categories: Overlake Medical Center's Google-like search-based website, Regional Health System's material design-inspired card-based homepage and Ochsner Health System's patient-centric reimagined quality and safety digital assessment tool.

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The biggest challenge in healthcare: it’s invisible.

If there were one problem I could snap my fingers and fix in healthcare, it would be invisibility.

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Apple CareKit is great news for healthcare digital marketers

Last April I wrote that mobile and wearable technology will become integrated marketing program differentiators for hospital marketers by offering patient experience strategies that support both the sick and the healthy.

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