Under the Hood of Website Personalization

 

Creating moments of customer serendipity

Where “serendipity” is used to describe the coincidental occurrence of events in a beneficial way, the concept of customer serendipity is not a matter 
of chance at all.

With right strategy and technology, you can deliver the right content at exactly the right time that it matters. It seems like surprise to your users and yet it is a trusted and welcomed interaction.

Today’s modern and personalized web architectures allow you to give each user a unique experience tailored to their needs. 

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What's a digital twin and what does it mean for my website privacy policy?

Each day it's getting harder to keep up with the latest trends in digital consumer engagement – not to mention the complex privacy risks that come with it. Take for instance the concept of digital twins, which has secured a spot in Gartner's latest hype cycle for emerging technologies. These virtual representations of a customer are intended to simulate, emulate and anticipate consumer behavior to help modify and enhance the customer experience.

While even Gartner predicts true market adoption is still at least 5 years away, it's imperative that companies start setting the right ethical foundation now. 

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How One Pixel Disrupted the Healthcare Industry

On June 16, 2022, healthcare marketers woke up under a microscope. A small line of code on their website was being called into question for sharing sensitive patient data back to Facebook without patients’ consent. And even those that were not using the pixel in question suddenly found themselves in deep conversations with their IT and compliance teams.

Listen as we discuss the matter with special guest Marc Needham from Combinaut – specializing in website content management tools tailored to the unique needs of hospital websites.
 

Nothing in this podcast should be taken as a recommendation or formal assessment. Please consult with your organization’s own legal and compliance team.

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Augmented Reality, The Game-Changer

 

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Choosing the right CMS

Addictive Marketing Podcast

Choosing the right Content Management System (CMS) can seem like a daunting task, but it doesn't have to be. If you take the right steps, you can implement a CMS that fits your immediate needs, and grows with your organization. Listen in as we talk about how to choose the right CMS.  

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What is a B2B Marketer to do? Adjusting to the new normal of content marketing

Addictive Marketing Podcast

With trade shows cancelled, and sales teams challenged with connecting with potential clients, it is time to rethink lead generation and the buyer's journey. Tune in as we discuss the connection between augmented reality and revenue growth.

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The big telehealth disconnect

One month ago, telehealth was a distant roadmap item for most hospitals. Today’s it’s a necessity. Hospitals across the country are losing more than 50% of their revenue[1] due to cancelled appointments and elective surgeries. To counter the sudden “bleeding out,” most healthcare organizations have rolled out telehealth in just 3 weeks.

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Digital patient experience is the new normal. Are you ready?

As we’ve touched based with clients this week across the healthcare ecosystem, we’ve been hearing a consistent sentiment,

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