Future Forward Thinking

Addictive Marketing Podcast - Future Forward Thinking in Healthcare Marketing

Join us as we bring three influential thought leaders together in the healthcare industry to talk about the current challenges they are facing, and how they are overcoming them.  We've pulled out some interesting and thoughtful insights, and put together a podcast which sheds light on what forward thinking healthcare marketers are focusing on.  Thanks for listening!

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Augmented Reality, The Game-Changer

 

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Choosing the right CMS

Addictive Marketing Podcast

Choosing the right Content Management System (CMS) can seem like a daunting task, but it doesn't have to be. If you take the right steps, you can implement a CMS that fits your immediate needs, and grows with your organization. Listen in as we talk about how to choose the right CMS.  

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What is a B2B Marketer to do? Adjusting to the new normal of content marketing

Addictive Marketing Podcast

With trade shows cancelled, and sales teams challenged with connecting with potential clients, it is time to rethink lead generation and the buyer's journey. Tune in as we discuss the connection between augmented reality and revenue growth.

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The big telehealth disconnect

One month ago, telehealth was a distant roadmap item for most hospitals. Today’s it’s a necessity. Hospitals across the country are losing more than 50% of their revenue[1] due to cancelled appointments and elective surgeries. To counter the sudden “bleeding out,” most healthcare organizations have rolled out telehealth in just 3 weeks.

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Digital patient experience is the new normal. Are you ready?

As we’ve touched based with clients this week across the healthcare ecosystem, we’ve been hearing a consistent sentiment,

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3 trends upending healthcare: a report from HLTH 2018

Last week, Las Vegas hosted the inaugural HLTH Conference. According to organizers, it was "a much needed dialogue focused on disruptive innovation." Here's our take on a few noteworthy topics from the event.

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Experiencing is believing: how to create habit-forming B2B product demos

I hear it often in B2B, “we have the hardest time explaining what we do, but as soon as our prospects SEE it, they’re blown away.” The immediate instinct is to push prospects straight to a demo or an in-person meeting. But when 73% of B2B leads are not sales-ready, that’s like going “all-in” before the flop in Texas Hold’em. Your prospects will fold immediately.

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