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Recent Posts

Digital patient experience is the new normal. Are you ready?

As we’ve touched based with clients this week across the healthcare ecosystem, we’ve been hearing a consistent sentiment,

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Uncomplicating Hospital Website Redesign

 

Addictive Marketing Podcast

SEASON 1 | EPISODE 2

Let's face it, redesigning a hospital website is complicated. Organizing hundreds, if not thousands, of pages while balancing internal politics can easily get in they way of the real goal: an experience that patients enjoy and delivers real impact for your hospital.

Listen in as we break down the key things you can do to make a new hospital website easier on your users - and your marketing team.

 

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The Google and Amazon Effect for Website Experience

 

Addictive Marketing Podcast

SEASON 1 | EPISODE 1

The reality is, we have come to expect a certain online experience. You can thank Google and Amazon for that.

Listen in as we talk about how you can leverage what Google and Amazon already know, and incorporate it into your website experience. Increase engagement by serving up content which is important to each particular user.

 

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Field Notes: CVS, Walmart, telemedicine, & virtual reality

At White Rhino, we're passionate about harnessing the power of technology and neuroscience to create scalable change in Healthcare. In the process, we come across important stories that embody the kind of change we strive for in our own work. Here are some of our favorite headlines and stories from the past week.

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4 ways to make your website content more patient-centric

With healthcare consumerism in full swing, today's hospital marketers are keeping these four content strategies top of mind as they embark on their hospital website redesign.

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3 trends upending healthcare: a report from HLTH 2018

Last week, Las Vegas hosted the inaugural HLTH Conference. According to organizers, it was "a much needed dialogue focused on disruptive innovation." Here's our take on a few noteworthy topics from the event.

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Making sense of GDPR: 4 things every marketer should know

While the the General Data Protection Regulation (GDPR) is a new law coming out of the European Union (EU), it will impact marketers worldwide. Starting May 25, 2018, if you send an email to a person residing in the EU without their consent, there is serious money on the line. To the tune of €20 million or 4% of your company’s total global annual turnover (whichever is higher).

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The Amazon effect on healthcare marketing

First it was books and toys, then they bought Whole Foods now Amazon might be making its move into the healthcare space. But what does this mean for healthcare, and specifically hospital marketers?

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