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The number one reason most product launches fail

When Google Glass launched to the public in 2014 after a $400 Million investment, it was heralded as the next big thing in wearable technology. But, less than a year later, the product was pulled from shelves. It’s a prime example of the unfortunate reality of innovation. Having a vision for a revolutionary product is not enough. 

The launch campaign for Google Glass struggled to paint a clear picture of its place in consumers’ everyday lives. 

“...though I tried, very hard, to make Glass a part of my life, I simply didn't feel comfortable with the screen hovering just out of my line of sight.” April 2014 Review in The Washington Post

Success and failure in innovation hinge on your ability to help others see themselves in the future you’ve envisioned. The iPod is a perfect case study. It wasn’t the first to market, but its success over other failed MP3 players can be attributed to Apple's ability to envision a new future of music consumption. Steve Jobs didn't just sell a device; he sold an experience, a new way of interacting with music that was so compelling that people wanted to be in this new world. 

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A better recipe for cookies management in healthcare

Today’s media is buzzing with pretty dramatic headlines declaring the end of cookies on the web. But here's the thing: it's not all doom and gloom for marketers. For marketers who have relied heavily on third-party cookies over the past several years, the shift to a cookie-less web can feel daunting. But our ability to personalize messages and offers is not going away. We just need to be more mindful and strategic about the way we collect and use data. 

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How One Pixel Disrupted the Healthcare Industry

On June 16, 2022, healthcare marketers woke up under a microscope. A small line of code on their website was being called into question for sharing sensitive patient data back to Facebook without patients’ consent. And even those that were not using the pixel in question suddenly found themselves in deep conversations with their IT and compliance teams.

Listen as we discuss the matter with special guest Marc Needham from Combinaut – specializing in website content management tools tailored to the unique needs of hospital websites.
 

Nothing in this podcast should be taken as a recommendation or formal assessment. Please consult with your organization’s own legal and compliance team.

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COVID Vaccine Ads: The Science Behind What Works

Talking about COVID vaccination can be an emotional topic. Question is, if you're a healthcare organization trying to educate consumers so they can make the right decision for their family, which emotion is most important?

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HIPAA-compliant website personalization: the risks and rewards

If you've been reading the news in recent months, there is an increasing cross-industry focus on consumer privacy, security, and trust. And if you're in digital marketing, you're probably scratching your head trying to figure out what it means.

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Hospital Virtual Tours: Patients get a behind the scenes look

To reduce patient anxiety around their treatment, many healthcare organizations are turning to virtual tours. To dig deeper into why this is such an effective tool, I recently sat down with one of White Rhino's research partners, Dean Browell at Feedback.

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Augmented Reality, The Game-Changer

 

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Choosing the right CMS

Addictive Marketing Podcast

Choosing the right Content Management System (CMS) can seem like a daunting task, but it doesn't have to be. If you take the right steps, you can implement a CMS that fits your immediate needs, and grows with your organization. Listen in as we talk about how to choose the right CMS.  

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