Making sense of GDPR: 4 things every marketer should know

While the the General Data Protection Regulation (GDPR) is a new law coming out of the European Union (EU), it will impact marketers worldwide. Starting May 25, 2018, if you send an email to a person residing in the EU without their consent, there is serious money on the line. To the tune of €20 million or 4% of your company’s total global annual turnover (whichever is higher).

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The Amazon effect on healthcare marketing

First it was books and toys, then they bought Whole Foods now Amazon might be making its move into the healthcare space. But what does this mean for healthcare, and specifically hospital marketers?

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4 consumer trends healthcare marketers are watching

I recently sat down with White Rhino’s healthcare practice leads, chief digital strategist Shawn Gross and VP of client services Tara Becker. With more than 15 years experience leading marketing for Boston’s top hospitals, I wanted their perspective on what 2017 holds. Shawn made a chilling comparison:

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Apple CareKit is great news for healthcare digital marketers

Last April I wrote that mobile and wearable technology will become integrated marketing program differentiators for hospital marketers by offering patient experience strategies that support both the sick and the healthy.

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How hospital websites can build trust before the first patient visit

I recently moved to a new town and began the search for a pediatrician for my 19-month old son. I quickly became frustrated with the lack of information. And I’m not alone, 38% of patients wished that they had more information before choosing a doctor.

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Can a hospital website listen?

If I asked you how a hospital develops trustful relationships with patients, you might tell me it’s through patients’ interactions with doctors. Or their experience with the nursing staff. You might be surprised to hear me also say: your website.

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The new way hospitals are winning the hearts of patients

Imagine going home from the hospital just 3 days early after having major, open-heart surgery. That's becoming a reality, aided by new digital health apps that are connecting doctors and patients like never before and redefining what it means to deliver a superior Patient Experience.

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3 Reasons the Apple Watch is the Newest Marketing Frontier for Healthcare Digital Marketers

Expect long lines at Apple Stores today for the long-awaited Apple Watch. This year alone UBS expects Apple to sell 25 million of them, with annual shipments reaching 68 million by 2018. Apple has a tendency to swoop in and dominate markets, as it did with smartphones, tablets, and personal audio, so it's not a big stretch to expect the company to accomplish the same thing with wearables. If so, it could open up a major new digital marketing channel uniquely suited to wearable tech.

In the early March demo event, Apple VP of technology Kevin Lynch used his Apple Watch to take a call, watch a video, and open a garage door among other things. And like other smartwatches, it can do things like track your heart rate and tell you when you've been sitting around for too long. An accelerometer measures total body movement, calories burned, and number of steps per day, and there's potential for countless health related applications, which is great news for healthcare digital marketers. Here are 3 reasons why the Apple Watch will be the new marketing frontier in healthcare.

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