Hip Guys and Trauma Jockeys: Knowing Your Audience as a Medical Marketer

Walk around the floor of a big orthopedic conference like AAOS and you could easily think you’ve wandered into the hardware aisle at Home Depot. Rows of metal screws, mallets, drills and electric saws are neatly arrayed on display stands. It’s a reminder of just how manual and physically demanding surgery can be.

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Embrace the Muffin Top

I hesitated, then showed him my legs. Ever since I was a kid I’ve hated the little pocket of fat on the inside of each knee. “What about these?”

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What’s the Opposite of Complicated? It’s Not Simple.

If you Google “uncomplicate your life” you’ll get over 2,200,000 results; change the search to “simplify your life” you get 11,100,000. These numbers suggest a yearning for an easier way, but also that most believe the answer to “complicated” is to simplify.  But is this really true?

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It’s Time to Uncomplicate

Ever wonder sometimes if human beings have “over-evolved”? That maybe the cumulative innovations, over hundreds of thousands of years on this planet, have finally surpassed our ability to comprehend it all?

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