Fear is a powerful motivator. But as Solis Women’s Health found out, it can also be a powerful demotivator.
Studies prove it: people are incapable of making decisions without a little burst of dopamine – the brain's emotional happy juice. Smart marketers know emotion is the key.
Knowing how you stack up against competitors and peers in the healthcare marketplace can be extremely helpful. You can see who is leveraging which digital tools, as well and who is leveraging those tools for success. Geonetic recently polled 250 healthcare organizations to see how they use the Web and digital marketing to connect with their patients and communities.
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White Rhino is a brand experience design firm specializing in building trust between consumers and brands in healthcare and B2B. We build micro-moments of trust across the customer journey by applying principles based on the intersection of marketing, psychology and neuroscience.
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