Car websites have cars. Zappos has shoes and product videos. Apple has shiny gadgets beautifully photographed. Amazon has photos of products, the ability to look inside the pages of books and user feedback. Lots and lots of user feedback.
Fear is a powerful motivator. But as Solis Women’s Health found out, it can also be a powerful demotivator.
Studies prove it: people are incapable of making decisions without a little burst of dopamine – the brain's emotional happy juice. Smart marketers know emotion is the key.
Knowing how you stack up against competitors and peers in the healthcare marketplace can be extremely helpful. You can see who is leveraging which digital tools, as well and who is leveraging those tools for success. Geonetic recently polled 250 healthcare organizations to see how they use the Web and digital marketing to connect with their patients and communities.
