Knowing how you stack up against competitors and peers in the healthcare marketplace can be extremely helpful. You can see who is leveraging which digital tools, as well and who is leveraging those tools for success. Geonetic recently polled 250 healthcare organizations to see how they use the Web and digital marketing to connect with their patients and communities.
Some interesting stats pulled from their survey:
- 25% of community and specialty hospitals lack a CMS
- 26% of hospitals have responsive sites, while 42% plan on creating responsive sites in 2014
- Healthcare marketers include digital marketing in 62% of their marketing efforts
The big question is: Where do you stand amongst the pack and could you be doing more to set your healthcare organization up for success?
Below is an infographic that Geonetic created that summarizes some of their findings.