What’s next in healthcare digital marketing?

This edition of Rhino Radio is a recap of the 2014 Greystone Healthcare Internet Conference presentation on "What's next in healthcare digital marketing?" 

A recent PwC study quote recently got me thinking: “As ‘patients’ behave more like ‘consumers,’ health care organizations need to deliver a higher level of personalized service, satisfaction and overall experience – or risk losing business to the competition.”

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Why Your Hospital Website Needs Treatment Programs

If you’re a hospital digital marketer, you need to be creating online treatment programs. Here are 5 reasons why.

Car websites have cars. Zappos has shoes and product videos. Apple has shiny gadgets beautifully photographed. Amazon has photos of products, the ability to look inside the pages of books and user feedback. Lots and lots of user feedback.

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The Missing Ingredient in B2B Marketing Is Not What You Think

In todays overcrowded and commoditized B2B marketplace, brands are finding it increasingly harder to break through the clutter and get their messages heard.  B2B brands are trying to edge each other out by pushing and pulling messaging out to rational business decision makers and speaking loudly about their business value. 

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Capture Your Audience’s Undivided Attention with Flow Theory

Have you ever been online researching a topic for work and then somehow 30 minutes fly by and you’re deep into a far-flung article, two or three times removed from the original topic? There is a scientific term for it: 

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Why Fear is the Wrong Emotion in Healthcare Marketing

Fear is a powerful motivator. But as Solis Women’s Health found out, it can also be a powerful demotivator.

Studies prove it: people are incapable of making decisions without a little burst of dopamine – the brain's emotional happy juice. Smart marketers know emotion is the key.

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Stand apart from today’s massive content glut with Addictive Experience

Gone are the Mad Men days of consumers dutifully eating up marketing messages served to them on a silver platter. Today’s consumer is in the driver’s seat. But the real challenge for marketers is how to navigate consumers in the right direction and willingly engage with their brand. 

This is especially difficult when the road is littered with distractions that, ironically, we created? In Don Draper’s day, the average consumer saw 500 ads a day. Today, that number is as high as 5,000 with no shortage of boilerplate info-graphics, whitepapers, blogs, videos and microsites vying for consumers’ attention. Couple that with a serious case of device ADD and complex B2B messages – it’s no wonder that today’s marketer has trouble making connections that translate into real business value. 

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How Does Your Healthcare Digital Marketing Stack Up? [Infographic]

Knowing how you stack up against competitors and peers in the healthcare marketplace can be extremely helpful.  You can see who is leveraging which digital tools, as well and who is leveraging those tools for success.  Geonetic recently polled 250  healthcare organizations to see how they use the Web and digital marketing to connect with their patients and communities.

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12 Insights You Need to Know Before Building a Hospital Website

Hospital website redesigns aren’t easy.

First of all, there’s the internal politics. They seem to put the needs of individuals and department agendas over the needs of the entire organization. This complication seems to affect hospital website redesigns more than any other industry.

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