field notes

Knowing how you stack up against competitors and peers in the healthcare marketplace can be extremely helpful.  You can see who is leveraging which digital tools, as well and who is leveraging those tools for success.  Geonetic recently polled 250  healthcare organizations to see how they use the Web and digital marketing to connect with their patients and communities.

Hospital website redesigns aren’t easy.

First of all, there’s the internal politics. They seem to put the needs of individuals and department agendas over the needs of the entire organization. This complication seems to affect hospital website redesigns more than any other industry.

No marketing channel is free of Marketing BS. And, as this parody beautifully points out, video can be one of the worst offenders.

According to Google, 57% of the time when we’re using a smartphone, we’re using another device. And Forbes reports that when people watch TV while working on their computer, they typically spend no longer than 5 seconds on a particular screen before shifting their focus to the other.

Nerd Alert - Monacle Not Required, But....

White Rhino's Founder and Creative Director, Dan Greenwald, was recently invited to be the guest on the weekly "Mind Your Own Business" radio show where he shared his insights on the changes taking place in Marketing during his twenty years of building White Rhino, the most important factor in creating a successful "Brand", the thankful end of the lines between "B2B" and "B2C" and most importantly, hope for all kids that grow up with both parents with Ph.Ds in Pyschology.

Did Someone Just Say - "101 Years of Gamification"?

That's correct. Just like like the shock some of our younger staff members experience when we show them that many common Direct Marketing techniques preceded the internet era, "Gamification" itself is something that preceded the digital era as well. While some might put the start of it all with the Boy Scouts awarding their badges from 1911, we think a more deserving start point would be the introduction of "A Prize in Every Box" of Cracker Jack's in 1912. And as we will show in our next article, pyschology demonstrates how we are wired to respond to these techniques. For today, we will talk a bit about how those techniques have been deployed and mastered over time.