Creating behavior change and getting to a decision is as much about the human as it is about the product or service. And every person who decides to do (or buy!) something goes through the same psychological journey - whether they're choosing a doctor, purchasing enterprise software, or buying a pack of gum.
We've built upon existing psychology research and over 25 years of experience to define that process, we call it the B2Me journey map. It's a cheat code for marketers who want to build trust fast and speed up decision-making.
Here's Dan Greenwald, Founder and CEO of White Rhino, walking through the framework.
Understanding this journey and applying its principles to your marketing process and digital experiences will change the way you engage with your customers - and how you spend marketing dollars.
If you want to learn more about the journey to "yes" and how you can use B2Me to improve your business, email Dan or get in touch with us at horn@whiterhino.com.
