Hip Guys and Trauma Jockeys: Knowing Your Audience as a Medical Marketer

Walk around the floor of a big orthopedic conference like AAOS and you could easily think you’ve wandered into the hardware aisle at Home Depot. Rows of metal screws, mallets, drills and electric saws are neatly arrayed on display stands. It’s a reminder of just how manual and physically demanding surgery can be.

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Is Technology Threatening the Art of Wine Making?

Just north of Silicon Valley and just south of Napa, Fruition Sciences is using real-time sensors to monitor the hydration levels of grape vines. Farmers in dryer climates like California are quickly adopting this technology to create perfectly hydrated grapes and save thousands of gallons of water per year.

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Embrace the Muffin Top

I hesitated, then showed him my legs. Ever since I was a kid I’ve hated the little pocket of fat on the inside of each knee. “What about these?”

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What’s the Opposite of Complicated? It’s Not Simple.

If you Google “uncomplicate your life” you’ll get over 2,200,000 results; change the search to “simplify your life” you get 11,100,000. These numbers suggest a yearning for an easier way, but also that most believe the answer to “complicated” is to simplify.  But is this really true?

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