Kyle White

Kyle White
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Recent Posts

The Missing Ingredient in B2B Marketing Is Not What You Think

In todays overcrowded and commoditized B2B marketplace, brands are finding it increasingly harder to break through the clutter and get their messages heard.  B2B brands are trying to edge each other out by pushing and pulling messaging out to rational business decision makers and speaking loudly about their business value. 

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Capture Your Audience’s Undivided Attention with Flow Theory

Have you ever been online researching a topic for work and then somehow 30 minutes fly by and you’re deep into a far-flung article, two or three times removed from the original topic? There is a scientific term for it: 

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How Does Your Healthcare Digital Marketing Stack Up? [Infographic]

Knowing how you stack up against competitors and peers in the healthcare marketplace can be extremely helpful.  You can see who is leveraging which digital tools, as well and who is leveraging those tools for success.  Geonetic recently polled 250  healthcare organizations to see how they use the Web and digital marketing to connect with their patients and communities.

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