In todays overcrowded and commoditized B2B marketplace, brands are finding it increasingly harder to break through the clutter and get their messages heard. B2B brands are trying to edge each other out by pushing and pulling messaging out to rational business decision makers and speaking loudly about their business value.
Have you ever been online researching a topic for work and then somehow 30 minutes fly by and you’re deep into a far-flung article, two or three times removed from the original topic? There is a scientific term for it:
Knowing how you stack up against competitors and peers in the healthcare marketplace can be extremely helpful. You can see who is leveraging which digital tools, as well and who is leveraging those tools for success. Geonetic recently polled 250 healthcare organizations to see how they use the Web and digital marketing to connect with their patients and communities.