Anne Piessens

Recent Posts

Stop Talking to Suits

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Hip Guys and Trauma Jockeys: Knowing Your Audience as a Medical Marketer

Walk around the floor of a big orthopedic conference like AAOS and you could easily think you’ve wandered into the hardware aisle at Home Depot. Rows of metal screws, mallets, drills and electric saws are neatly arrayed on display stands. It’s a reminder of just how manual and physically demanding surgery can be.

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Embrace the Muffin Top

I hesitated, then showed him my legs. Ever since I was a kid I’ve hated the little pocket of fat on the inside of each knee. “What about these?”

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