What Starbucks can teach healthcare marketers about patient loyalty and leakage

Much like your average cup of joe with cream and sugar, customer experience in healthcare has become a commodity. Patients don’t have any sort of loyalty to a particular brand. In fact, 23% of patients see 3 or more PCPs in just 2 years. And unless you’re delivering a great experience, they’re not simply switching to a new doctor in the same hospital. They’re making a wholesale shift to the hospital across the street. A Press Ganey survey found that hospitals with patient satisfaction in the bottom 10th percentile lost 17% of patient volume.

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3 ways to shift to a value-based marketing strategy

It’s no secret that the days of “fee-for-service” are nearing an end. What might be less obvious is how this shift to value-based care should impact your healthcare marketing strategy. It’s time to get ready to figure out how your marketing can support more efficient and cost-effective patient acquisition and retention programs. Here are a few steps you can take to get started.  

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Addressing the new hospital patient journey with CRM

White Rhino healthcare guest INTERVIEW

I recently sat down with Anaye Milligan, former Digital Marketer Director at Insperity and The New York Times Company, for a fresh perspective on some of the challenges facing today's marketers in healthcare.

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The Science of Audience Journey Mapping: Your Questions Answered

In a recent Webcast, we teamed up with Citrix's global strategy lead for audience & content marketing to discuss a modern approach to journey mapping that considers customers' psychological drivers.

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The biggest challenge in healthcare: it’s invisible.

If there were one problem I could snap my fingers and fix in healthcare, it would be invisibility.

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