What is a B2B Marketer to do? Adjusting to the new normal of content marketing

Addictive Marketing Podcast

With trade shows cancelled, and sales teams challenged with connecting with potential clients, it is time to rethink lead generation and the buyer's journey. Tune in as we discuss the connection between augmented reality and revenue growth.

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Designing a low-friction telehealth experience

Addictive Marketing Podcast

Telehealth is no longer a plan on the long term patient experience road map. COVID-19 has changed the way physicians and patients connect. In this podcast episode, Dan and I discuss the implications of this new dynamic, and how marketers can get ahead of the curve.

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The big telehealth disconnect

One month ago, telehealth was a distant roadmap item for most hospitals. Today’s it’s a necessity. Hospitals across the country are losing more than 50% of their revenue[1] due to cancelled appointments and elective surgeries. To counter the sudden “bleeding out,” most healthcare organizations have rolled out telehealth in just 3 weeks.

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Digital patient experience is the new normal. Are you ready?

As we’ve touched based with clients this week across the healthcare ecosystem, we’ve been hearing a consistent sentiment,

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5 ways hospitals can generate revenue, fast!

Revenue generation for Healthcare providers has never been a bigger concern than it is today. In this podcast Dan Greenwald and Dave Hallet discuss the most powerful strategies and tactics you can use to supercharge new patient acquisition.

If you’re looking for some revenue “quick wins”, along with strategies that will continue to help your patient base grow, you’ll find some valuable tips you can start using right away.

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5 steps to a successful hospital website redesign

Hospital website redesigns aren’t easy. First of all, there’s the internal politics. They seem to put the needs of individuals and department agendas over the needs of the entire organization. This complication seems to affect hospital website redesigns more than any other industry.

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4 ways to make your website content more patient-centric

With healthcare consumerism in full swing, today's hospital marketers are keeping these four content strategies top of mind as they embark on their hospital website redesign.

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3 trends upending healthcare: a report from HLTH 2018

Last week, Las Vegas hosted the inaugural HLTH Conference. According to organizers, it was "a much needed dialogue focused on disruptive innovation." Here's our take on a few noteworthy topics from the event.

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