Patients get a behind the scenes look at COVID safety protocols.

To reduce patient anxiety around their treatment, many healthcare organizations are turning to virtual tours. To dig deeper into why this is such an effective tool, I recently sat down with one of White Rhino's research partners, Dean Browell at Feedback.

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Future Forward Thinking

Addictive Marketing Podcast - Future Forward Thinking in Healthcare Marketing

Join us as we bring three influential thought leaders together in the healthcare industry to talk about the current challenges they are facing, and how they are overcoming them.  We've pulled out some interesting and thoughtful insights, and put together a podcast which sheds light on what forward thinking healthcare marketers are focusing on.  Thanks for listening!

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Augmented Reality, The Game-Changer

 

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Choosing the right CMS

Addictive Marketing Podcast

Choosing the right Content Management System (CMS) can seem like a daunting task, but it doesn't have to be. If you take the right steps, you can implement a CMS that fits your immediate needs, and grows with your organization. Listen in as we talk about how to choose the right CMS.  

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What is a B2B Marketer to do? Adjusting to the new normal of content marketing

Addictive Marketing Podcast

With trade shows cancelled, and sales teams challenged with connecting with potential clients, it is time to rethink lead generation and the buyer's journey. Tune in as we discuss the connection between augmented reality and revenue growth.

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Designing a low-friction telehealth experience

Addictive Marketing Podcast

Telehealth is no longer a plan on the long term patient experience road map. COVID-19 has changed the way physicians and patients connect. In this podcast episode, Dan and I discuss the implications of this new dynamic, and how marketers can get ahead of the curve.

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The New King of Content: Augmented Reality

With trade shows cancelled, sales teams across B2B are scrambling to find new ways to engage prospects and replenish their pipeline.

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The big telehealth disconnect

One month ago, telehealth was a distant roadmap item for most hospitals. Today’s it’s a necessity. Hospitals across the country are losing more than 50% of their revenue[1] due to cancelled appointments and elective surgeries. To counter the sudden “bleeding out,” most healthcare organizations have rolled out telehealth in just 3 weeks.

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