Choosing the right CMS

Addictive Marketing Podcast

Choosing the right Content Management System (CMS) can seem like a daunting task, but it doesn't have to be. If you take the right steps, you can implement a CMS that fits your immediate needs, and grows with your organization. Listen in as we talk about how to choose the right CMS.  

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What is a B2B Marketer to do? Adjusting to the new normal of content marketing

Addictive Marketing Podcast

With trade shows cancelled, and sales teams challenged with connecting with potential clients, it is time to rethink lead generation and the buyer's journey. Tune in as we discuss the connection between augmented reality and revenue growth.

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Designing a low-friction telehealth experience

Addictive Marketing Podcast

Telehealth is no longer a plan on the long term patient experience road map. COVID-19 has changed the way physicians and patients connect. In this podcast episode, Dan and I discuss the implications of this new dynamic, and how marketers can get ahead of the curve.

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The New King of Content: Augmented Reality

With trade shows cancelled, sales teams across B2B are scrambling to find new ways to engage prospects and replenish their pipeline.

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The big telehealth disconnect

One month ago, telehealth was a distant roadmap item for most hospitals. Today’s it’s a necessity. Hospitals across the country are losing more than 50% of their revenue[1] due to cancelled appointments and elective surgeries. To counter the sudden “bleeding out,” most healthcare organizations have rolled out telehealth in just 3 weeks.

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Digital patient experience is the new normal. Are you ready?

As we’ve touched based with clients this week across the healthcare ecosystem, we’ve been hearing a consistent sentiment,

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Uncomplicating Hospital Website Redesign

 

Addictive Marketing Podcast

SEASON 1 | EPISODE 2

Let's face it, redesigning a hospital website is complicated. Organizing hundreds, if not thousands, of pages while balancing internal politics can easily get in they way of the real goal: an experience that patients enjoy and delivers real impact for your hospital.

Listen in as we break down the key things you can do to make a new hospital website easier on your users - and your marketing team.

 

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The Google and Amazon Effect for Website Experience

 

Addictive Marketing Podcast

SEASON 1 | EPISODE 1

The reality is, we have come to expect a certain online experience. You can thank Google and Amazon for that.

Listen in as we talk about how you can leverage what Google and Amazon already know, and incorporate it into your website experience. Increase engagement by serving up content which is important to each particular user.

 

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