Hospital website redesigns aren’t easy. First of all, there’s the internal politics. They seem to put the needs of individuals and department agendas over the needs of the entire organization. This complication seems to affect hospital website redesigns more than any other industry.
Last week, Las Vegas hosted the inaugural HLTH Conference. According to organizers, it was "a much needed dialogue focused on disruptive innovation." Here's our take on a few noteworthy topics from the event.
While the the General Data Protection Regulation (GDPR) is a new law coming out of the European Union (EU), it will impact marketers worldwide. Starting May 25, 2018, if you send an email to a person residing in the EU without their consent, there is serious money on the line. To the tune of €20 million or 4% of your company’s total global annual turnover (whichever is higher).
First it was books and toys, then they bought Whole Foods now Amazon might be making its move into the healthcare space. But what does this mean for healthcare, and specifically hospital marketers?
I recently sat down with White Rhino’s healthcare practice leads, chief digital strategist Shawn Gross and VP of client services Tara Becker. With more than 15 years experience leading marketing for Boston’s top hospitals, I wanted their perspective on what 2017 holds. Shawn made a chilling comparison:
Last April I wrote that mobile and wearable technology will become integrated marketing program differentiators for hospital marketers by offering patient experience strategies that support both the sick and the healthy.
I recently moved to a new town and began the search for a pediatrician for my 19-month old son. I quickly became frustrated with the lack of information. And I’m not alone, 38% of patients wished that they had more information before choosing a doctor.
If I asked you how a hospital develops trustful relationships with patients, you might tell me it’s through patients’ interactions with doctors. Or their experience with the nursing staff. You might be surprised to hear me also say: your website.