4 consumer trends healthcare marketers are watching

I recently sat down with White Rhino’s healthcare practice leads, chief digital strategist Shawn Gross and VP of client services Tara Becker. With more than 15 years experience leading marketing for Boston’s top hospitals, I wanted their perspective on what 2017 holds. Shawn made a chilling comparison:

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Calculating the Value of Mobile

I’ve been describing what I call the “mobile imperative” for a few years now. The mobile user experience is not an add-on. We need to deliver websites that will hold up for a few years’ time, that should work on today’s devices and those we haven’t yet seen.

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