Cut the BS. Your audience will thank you.

Article was originally published in Boston.com's Global Business Hub Blog on Feb 20, 2014

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Built around best-in-class, commerce and industry solutions, we offer the most complete, cloud-enabled customer experience solution in the industry, creating a streamlined, efficient environment where companies can definitively differentiate themselves across all channels, touch points, and interactions…

Go ahead and admit that sentence made you glaze over. Did it tell you anything you needed to know about a product or service? Nope, not really – a classic scratch your head and think “huh?” moment.

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How To Market in a World of Device A.D.D.

According to Google, 57% of the time when we’re using a smartphone, we’re using another device. And Forbes reports that when people watch TV while working on their computer, they typically spend no longer than 5 seconds on a particular screen before shifting their focus to the other.

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Gamification in B2B Marketing is about Addiction, NOT Games

When you hear the term gamification you probably think of Xbox or Angry Birds or Grand Theft Auto. I think of "addiction" - or the impulse to keep doing something because you subconsciously like it. Research has shown that we are all born with a desire to play games. It’s wired into us. Brands can take advantage of that desire, not by creating games, but by using “game mechanics” to drive certain desired behaviors.

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It’s Time to Uncomplicate

Ever wonder sometimes if human beings have “over-evolved”? That maybe the cumulative innovations, over hundreds of thousands of years on this planet, have finally surpassed our ability to comprehend it all?

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