White Rhino

Recent Posts

4 ways to make your website content more patient-centric

With healthcare consumerism in full swing, today's hospital marketers are keeping these four content strategies top of mind as they embark on their hospital website redesign.

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3 trends upending healthcare: a report from HLTH 2018

Last week, Las Vegas hosted the inaugural HLTH Conference. According to organizers, it was "a much needed dialogue focused on disruptive innovation." Here's our take on a few noteworthy topics from the event.

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Making sense of GDPR: 4 things every marketer should know

While the the General Data Protection Regulation (GDPR) is a new law coming out of the European Union (EU), it will impact marketers worldwide. Starting May 25, 2018, if you send an email to a person residing in the EU without their consent, there is serious money on the line. To the tune of €20 million or 4% of your company’s total global annual turnover (whichever is higher).

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The Amazon effect on healthcare marketing

First it was books and toys, then they bought Whole Foods now Amazon might be making its move into the healthcare space. But what does this mean for healthcare, and specifically hospital marketers?

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Strategies to Stop Patient Leakage: Your Questions Answered

In a recent Webcast, we teamed up with Vicki J. Brown, former CMO for Joslin Diabetes Center, to discuss why patient leakage is a growing problem in healthcare and 4 marketing and service strategies for driving greater patient loyalty.

Below we've assembled answers to some of the best questions that came out of the event (watch the replay here).

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Award-winning healthcare website experiences

Healthcare Internet Conference recognizes White Rhino with three platinum hospital website awards

Bold, trailblazing and first-of-their-kind projects were recognized at this year's eHealthcare Strategy Leadership Awards. White Rhino is honored to have worked on three experiences that received platinum awards in their respective categories: Overlake Medical Center's Google-like search-based website, Regional Health System's material design-inspired card-based homepage and Ochsner Health System's patient-centric reimagined quality and safety digital assessment tool.

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The one emotion that matters most in healthcare marketing

We’ve established that fear is the wrong emotion in healthcare marketing. But with 31 other emotions to choose from, how do we know which is the right one to target?

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Marketing BS can be found in video too

No marketing channel is free of Marketing BS. And, as this parody beautifully points out, video can be one of the worst offenders.

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