This edition of Rhino Radio is a recap of the 2014 Greystone Healthcare Internet Conference presentation on "What's next in healthcare digital marketing?"
A recent PwC study quote recently got me thinking: “As ‘patients’ behave more like ‘consumers,’ health care organizations need to deliver a higher level of personalized service, satisfaction and overall experience – or risk losing business to the competition.”
Car websites have cars. Zappos has shoes and product videos. Apple has shiny gadgets beautifully photographed. Amazon has photos of products, the ability to look inside the pages of books and user feedback. Lots and lots of user feedback.
Hospital website redesigns aren’t easy.
First of all, there’s the internal politics. They seem to put the needs of individuals and department agendas over the needs of the entire organization. This complication seems to affect hospital website redesigns more than any other industry.
