Patient portals are due for a drastic overhaul

The patient portal has become the primary consumer access point to a patient’s electronic medical record. Moreover, it is becoming an entirely new channel for the delivery of healthcare – a place where patients schedule online appointments, view messages and lab results, and take advantage of e-health services.  

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3 ways to create a consumer-centric health experience

I recently facilitated a discussion with a boardroom full of hospital executives about how to improve patient experience by making hospital quality data (mortality rates, average length of stay, and the like) more transparent. 

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Why savvy hospital marketers aren’t scared of CMS ratings

The healthcare industry is up in arms over the Centers for Medicare & Medicaid Services’ (CMS) new hospital quality rating measure – 22% of which will be dictated by patient experience. According to Bloomberg BNA, when the new rating system goes into place, “many prominent hospitals that are in the top echelon of other quality rating reports…may receive one or two stars out of a possible five, indicating that they have the poorest quality in comparison with all other hospitals.”

While hospital executives are putting pressure on the CMS to ensure the ratings methodology is accurate and fair, smart marketers aren’t even breaking a sweat. Instead, they’re creating a brand experience that results in happier patients – and quality ratings.

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Apple CareKit is great news for healthcare digital marketers

Last April I wrote that mobile and wearable technology will become integrated marketing program differentiators for hospital marketers by offering patient experience strategies that support both the sick and the healthy.

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The healthcare marketing funnel is upside down.

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