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3 ways to create a consumer-centric health experience

Posted by Teri Sun

Aug 9, 2016 3:04:46 PM

I recently facilitated a discussion with a boardroom full of hospital executives about how to improve patient experience by making hospital quality data (mortality rates, average length of stay, and the like) more transparent. 

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Topics: B2Me, Strategy, Psychology, Healthcare Marketing


Why savvy hospital marketers aren’t scared of CMS ratings

Posted by Teri Sun

May 10, 2016 9:49:17 AM

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The healthcare industry is up in arms over the Centers for Medicare & Medicaid Services’ (CMS) new hospital quality rating measure – 22% of which will be dictated by patient experience. According to Bloomberg BNA, when the new rating system goes into place, “many prominent hospitals that are in the top echelon of other quality rating reports…may receive one or two stars out of a possible five, indicating that they have the poorest quality in comparison with all other hospitals.”

While hospital executives are putting pressure on the CMS to ensure the ratings methodology is accurate and fair, smart marketers aren’t even breaking a sweat. Instead, they’re creating a brand experience that results in happier patients – and quality ratings.

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Topics: Strategy, Brand Awareness, Healthcare Marketing


Apple CareKit is great news for healthcare digital marketers

Posted by Shawn Gross

Apr 16, 2016 12:07:31 AM

Last April I wrote that mobile and wearable technology will become integrated marketing program differentiators for hospital marketers by offering patient experience strategies that support both the sick and the healthy.

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Topics: Technology, Digital Marketing, Healthcare Marketing


The healthcare marketing funnel is upside down.

Posted by Teri Sun

Mar 31, 2016 1:49:35 AM

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Topics: Strategy, Digital Marketing, Healthcare Marketing


In sickness and in health: Is healthcare marketing due for its most drastic overhaul ever?

Posted by Shawn Gross

Mar 16, 2016 6:59:48 PM

I’ve been talking a lot lately with Dan Greenwald, White Rhino CEO & Chief Creative Officer, about our perspectives on “what’s next” for the agency’s healthcare provider clients. Not the next SEM ad, new page of web content, email blast, microsite or magazine ad. A much deeper and farther-reaching conversation about the future of healthcare provider marketing.

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Topics: Strategy, Digital Marketing, Healthcare Marketing